“A community co-creation approach offers the best foundation for an enduring Soccer legacy.”
Joseph Hewitt
Joseph Hewitt has pioneereed soccer programs with a transformative power for individual, community, and global development.
Joseph’s proven model engages a community in defining, delivering, and sustaining its programming, offering the greatest chance of social transformation.
The upcoming 2026 FIFA World Cup marks a significant milestone for Joseph, the fifth World Cup, during which he has actively engaged in legacy projects.
Numerous great opportunities for social legacy will result from the World Cup, and sustainable impact is best achieved through a co-creation approach with each community to ensure that the initiatives are relevant, effective, and sustainable.
Another focus area for Joseph is first-person storytelling which offers a dynamic tool tool to inspire skills-learning and drive change. Storytelling supports individuals and communities to shape a lasting legacy and document their journey towards sustainability.
The United Nations: “How Two NGOs Create Safe Play Spaces for Kids”
"I'm proud to work with The Sports Creative (community-led programming) and love.fútbol (community-led sports spaces) to drive social change." Joseph Hewitt
"Both organizations encourage communities to engage and expand access to sports and storytelling, focusing on sustainable, community-led development." The United Nations
Learn more about “soccer for development” models that are co-created with the community to define, deliver, and sustain their programs.